Crunchyroll Expands ‘Ready to Anime?’ Campaign with Rashmika Mandanna and Shubman Gill

Mumbai, India – The new advertisement explores a widely recognized aspect of anime viewership: the emotional void that often follows the end of a compelling series.

The narrative depicts Gill as a viewer grappling with this experience, reaching out to Mandanna, who offers reassurance by emphasizing the breadth of content available on the platform. The film positions Crunchyroll as a continuous gateway to new narratives, reinforcing its core value proposition of sustained engagement through an extensive content library.

Through a measured blend of relatability and understated humor, the campaign differentiates between audience segments, Mandanna representing established anime enthusiasts, and Gill embodying the rapidly expanding cohort of new viewers. The film further highlights key titles available on the service, including Black Clover, BLUE LOCK, and ONE PIECE, underscoring the platform’s diverse and globally recognized catalogue.

Crunchyroll Brand Film For India

Ekta Gulechha, Director of Marketing for India at Crunchyroll, stated that the campaign is designed to resonate with the emotional investment audiences develop in anime storytelling. She noted that the strong engagement observed during the first phase of the campaign reflects a broader shift in India’s entertainment landscape, where anime is gaining traction as a mainstream content category.

The campaign has been conceptualized by Tilt Brand Solutions and produced by StudioQ, both part of Quotient Ventures Pvt Ltd. It will be deployed across connected television (CTV), digital platforms, and social media channels nationwide.

Crunchyroll currently offers a catalogue of more than 900 anime titles in India, including over 160 dubbed in Hindi, Tamil, and Telugu. The platform continues to simulcast episodes in parallel with Japan, with subscription pricing starting at ₹99 per month.

As anime continues to scale within the Indian market, the “Ready to Anime?” campaign reflects Crunchyroll’s strategic intent to deepen audience engagement while broadening accessibility, positioning the platform as a central hub for both emerging and established anime audiences.