‘Personally, I feel that game prices are too low’, How Gaming Giants are forcing an $80 Standard for Incomplete Games
The era of the 60-dollar game did not just end. It was dismantled by a decade of corporate strategy. In 2016, a single 60 dollar purchase bought you the full experience of a title like Uncharted 4.
In 2026, the industry has cemented an 80-dollar floor price for games that frequently arrive as hollow projects. These titles often require day-one passes, seasonal subscriptions, and a permanent internet tether just to access content you already paid for.
Executives have become increasingly bold about these price hikes. Haruhiro Tsujimoto, the President of Capcom, made his stance clear during industry events by stating that:
“Personally, I feel that game prices are too low.
I think raising unit prices is a healthy option for business.
He argued that because development costs have risen, charging more is a healthy option for the business. This sentiment is echoed across the board. While the sticker price of a AAA game has climbed by 33 percent over the last decade, the cost of the hardware required to run them has nearly doubled.
This has left the average worker’s paycheck in the dust. In 2016, the USA Median Annual Salary sat at approximately 48,150 dollars. Fast forward to 2026, and while salaries have risen to roughly 63,200 dollars, the entry tax for premium gaming has exploded.
The PlayStation 4 Pro launched at 399 dollars in 2016. Its 2026 equivalent, the PlayStation 5 Pro, commands a staggering 699 dollars. This represents a 75 percent price hike that makes high-end gaming a luxury pursuit rather than a mainstream hobby.
The Economic Gap 2016 vs 2026
| Metric | 2016 Price | 2026 Price | The Hidden Cost |
|---|---|---|---|
| Standard AAA Game | 59.99 dollars | 79.99 dollars | Now excludes Early Access and Season Passes |
| Pro-Tier Console | 399.00 dollars | 699.00 dollars | 75 percent increase in hardware entry costs |
| Standard Controller | 59.99 dollars | 74.99 dollars | Higher price with persistent stick drift issues |
| Global Median Income | ~1,050 dollars/mo | ~1,420 dollars/mo | Global prices pegged to USD, hurting emerging markets |
| Microtransactions | Loot Boxes | Battle Passes | Shift from optional skins to core progression |
Publishers justify these hikes as a value proposition. Strauss Zelnick, CEO of Take-Two Interactive, has been a vocal proponent of this shift. He stated in investor calls that
“Our prices are still very, very low because we offer many hours of engagement.”
This logic ignores the fact that in 2016, those hours were yours to keep. In 2026, even single-player epics are plagued by always-online requirements.
If your connection drops, your 80-dollar investment becomes a digital paperweight. We have transitioned from an era of ownership to an era of permission. The 80 dollar entry fee is now merely a down payment on a game that can be revoked the moment a server goes dark.
Top 6 Platform Prices Today
PlayStation (80 dollars). Leading the charge for premium-priced digital software.
Xbox (80 dollars). Heavy focus on moving retail buyers into the Game Pass subscription loop.
PC via Steam or Epic (70 to 80 dollars). The days of the PC discount for new AAA games are officially over.
Nintendo (80 dollars). Flagship titles for the Switch 2 have fully embraced the 80 dollar standard.
Handheld via Steam Deck 2 (60 to 70 dollars). Handheld games now cost as much as home console titles.
Mobile Premium Ports (20 to 30 dollars). Playing a full console game on a phone now carries a massive premium fee.
The industry trajectory is clear. 2016 was the last year of the complete product. In 2026, you are not just buying a game. You are subsidizing a live-service ecosystem that views the player as a recurring revenue stream rather than a customer.